AppFolio pricing, explained

AppFolio Pricing and Minimums: What Property Operators Should Know

AppFolio does not list prices on its pricing page. Its Core, Plus, Max plans are quote-based. The page states that a minimum spend and a 50 unit minimum apply to Core, and that minimum spend and unit minimums apply to Plus and Max, without publishing the amounts.

Last reviewed: , against AppFolio’s pricing page and Terms of Service. Sources.

Quick answer

Published price

None today. Every plan shows “Get a Quote” instead of a price.

Minimum unit count

50 units on Core, as published. Plus and Max state that unit minimums apply, without a number.

Minimum spend

Applies on every plan, according to the pricing page. The amount is not published.

How you buy

Through sales. “Get a Quote” is the only path on the pricing page. There is no self-service signup.

How it works

How AppFolio pricing works

AppFolio sells three plans and prices each one through a quote. Here is what its own site makes public, what it leaves to the sales conversation, and why the size of your portfolio decides most of the answer.

1

What is public

Three plans, Core, Plus, Max, each with a feature list and a “Get a Quote” button. A footnote on Core reads “Minimum spend and 50 unit minimum apply. Contact us for details.” The Plus and Max footnotes read “Minimum spend and units apply. Contact us for details.”

2

What requires contacting sales

The per-unit rate, the minimum monthly spend, the unit minimums on Plus and Max, onboarding fees, and the contract term. AppFolio’s Terms of Service (updated January 30, 2026) describe onboarding and data migration fees set on the order form, automatic renewal for the same period as the initial term, and an early termination fee, but the amounts and the term length live on the order form.

3

Why portfolio size matters

With a per-unit model and a minimum spend, a small portfolio pays the minimum whether or not its unit count would add up to it. AppFolio describes its Core plan as designed for portfolios between 50 and 250 units. That is where it says the product starts to make sense, and below it the published unit minimum is the first hurdle.

You will find per-unit dollar figures for AppFolio on review sites. AppFolio published list prices on its pricing page until 2024 and has since removed them, so treat any number that is not a written quote from AppFolio as out of date. This page does not repeat them.

Portfolio size

What that means for different portfolio sizes

Minimums and quote-based pricing change the buying decision differently at each size. AppFolio’s column uses only what it publishes; Zenant’s column is the live published price for that portfolio.

How AppFolio minimums and Zenant pricing apply at different portfolio sizes
PortfolioAppFolioZenant
10 unitsBelow the 50 unit minimum AppFolio publishes for Core. The higher plans state that unit minimums apply without publishing them, so the practical path is a sales conversation.Operator, $59 a month. 9–40 units. Published price, self-service signup, no minimum spend and no setup fee. See plan details.
25 unitsBelow the 50 unit minimum AppFolio publishes for Core. The higher plans state that unit minimums apply without publishing them, so the practical path is a sales conversation.Operator, $59 a month. 9–40 units. Published price, self-service signup, no minimum spend and no setup fee. See plan details.
50 unitsMeets the 50 unit minimum for Core. A minimum monthly spend also applies, and the amount is only available by quote.Portfolio, $129 a month. 41–80 units. Published price, self-service signup, no minimum spend and no setup fee. See plan details.
100+ unitsAbove the published minimum. Pricing is quote-based on every plan, and the quote depends on portfolio size and the plan tier.Larger portfolios. Above 80 units Zenant sets up billing and rollout with you directly, usually starting with one property. How larger portfolios work.

AppFolio may quote a portfolio below its published minimum; this page cannot tell you whether it will, or at what price. Zenant’s numbers are the ones the product enforces and charges today.

Zenant pricing

If you want the price before the sales call

Zenant publishes its self-service pricing up to 80 units. Starter is free for up to 8 units with no card, the paid plans are a flat monthly price, and there is no minimum spend, no unit minimum and no setup fee. Above 80 units, billing and rollout are set up with you directly.

Starter

For your first few doors. Free, no card.

$0/month
1–8 units
Start free
No card required

Portfolio

For boutique managers and multi-property owners.

$129/month
41–80 units
Start free
Upgrade in Settings when you need it

Larger Portfolios

Tailored rollout, onboarding, and portfolio support.

Talk to us
80+ units
Explore larger portfolios
Same Zenant, sized to your portfolio

Portfolio covers up to 80 units. Payment processing fees are published too: see the full fee table and FAQ on the pricing page.

Fit

Which platform may fit better

Both are property management platforms. They are built for different buying situations, and the honest answer depends on what you need most. For a feature-by-feature comparison, see AppFolio alternatives. Below AppFolio’s 50-unit minimum? Read the buyer’s guide for 10–50 units.

Zenant may fit better when

  • Transparent pricing matters: you want the number before you talk to anyone, and no minimum spend.
  • Simpler workflows matter: applications, leases, rent collection, maintenance and tenant messaging without configuration projects.
  • Self-service is important: sign up, add a property and share an application link the same day.
  • Core rental operations are the priority, on a portfolio anywhere from one unit to a larger rollout.

AppFolio may fit better when

  • Broader enterprise functionality is required. Its Plus plan lists Affordable Housing Capabilities and Student Housing Capabilities and an API.
  • Deeper accounting and reporting are required. Plus advertises Advanced Budgeting & Accounting and Advanced Data Analysis.
  • Mature enterprise workflows are needed. AppFolio describes Max as “An enterprise solution for large operators that are focused on customization, data insights, and driving revenue.”, with Leasing CRM, AppFolio API (read/write) and Dedicated Customer Success Management.
  • A quote-based contract with onboarding and data migration handled by the vendor is acceptable to you.

Questions

Does AppFolio have a minimum unit count?
Yes for Core: its pricing page says a 50 unit minimum applies. Plus and Max say that unit minimums apply without stating the number.
Does AppFolio publish its monthly price?
No. As of September 15, 2026, the pricing page shows no per-unit rate and no minimum monthly amount for any plan, only “Get a Quote”. The minimum spend exists, according to the page, but the figure is given in a quote.
Is AppFolio suitable for smaller portfolios?
By its own positioning it starts at the published minimum. AppFolio describes its Core plan as designed for portfolios between 50 and 250 units. AppFolio positions the platform for portfolios from 50 to 10,000+ units. Below 50 units you would be asking for an exception to the published minimum, and paying a minimum spend that is not tied to your unit count.
How much does Zenant cost?
Starter is free for 1–8 units; Operator is $59 a month for 9–40 units; Portfolio is $129 a month for 41–80 units. Annual billing is 20% less. There is no setup fee and no minimum spend. Full pricing, including payment fees.
Does Zenant support portfolios over 80 units?
Yes. Self-service plans stop at 80 units; above that you use the same Zenant, and billing, onboarding and rollout are set up with you directly, usually starting with one property. See how larger portfolios work.

Sources and review date

Every AppFolio statement on this page was read from the sources below on September 15, 2026. If AppFolio changes its pricing page, this page is out of date until it is reviewed again. Tell us if you spot a change first.

“AppFolio describes its Core plan as designed for portfolios between 50 and 250 units.” is from the appfolio blog: property management software for small and medium businesses. “AppFolio positions the platform for portfolios from 50 to 10,000+ units.” is from the appfolio blog: best property management software compared, 2026. Zenant’s prices come from its own pricing catalog, the same source the product bills from.

See the price, then decide

Start free on up to 8 units, or explore how Zenant rolls out across a larger portfolio.

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